When it comes to website design, it’s fair to say that every page is important, but generally speaking there are four particular pages on any website that will get the most traffic.
When it comes to website design, it’s fair to say that every page is important, but generally speaking there are four particular pages on any website that will get the most traffic.This is either because you specifically drive your visitors to these pages from other online channels. Or because they’re pages you include in your offline advertising. Or because by nature human beings are curious beasts and we always want to know more about the businesses we are thinking of taking advice from or purchasing an item from.
Those top four important pages are the;
- Home page
- About page
- Contact page
- Blog/News page
With the importance of these pages in mind I thought I would pop together a short list of elements to consider when planning your website design and content.
The home page of your website:
- Leave your website visitors in no doubt as to what your business does. Use a compelling headline that packs a punch and informs your visitors how you can help them.
- Make sure your content flows; lead visitors by the hand and provide strong calls to action, so they know exactly where you’d like them to click next.
The about page of your website:
- Guess what? It’s not about you…. It’s about your potential clients and customers. Sure you want to give visitors a little background information. But never forget the underlying aim of this page is to identify your prospect’s requirements and convince them how and why you’re qualified to help them.
- Always include an image; this is the easiest way to allow your website visitors to connect with you.
- Include your contact details on your about page, (or in a header/footer that shows on every page of your website design), as well as your actual contact page. If you have a truly compelling about page, visitors will want to contact you straightaway, don’t make them navigate to another page.
- Give your visitors other ways to connect. Include links to your social channels.
- Give it a personal touch. Now I’m not suggesting you include a long back story about your personal life to date, but it should include a sense of who you are. I hope that on my “about” page I’ve done this with images. Take a look you’ll see a few of my favourite things… A cup of tea, my iPhone and my dear departed dog, Miss Molly.
The contact page of your website:
- Don’t rely on a contact form alone… There is nothing more frustrating than not being given the option to pick up the phone or email someone there and then.
- If you operate from physical premises give the address; and if it’s difficult to find consider adding, you’ll find us… “Next door to…” or “Above the…”.
The blog/news page of your website:
- The tip here is to use it! Your blog is an essential part of your digital strategy. A word of advice though, follow a similar rule of thumb to the “about” page of your website design. In other words, it’s not all about you. Of course sometimes you might wish to announce some company news, but before you post it always ask yourself one question… “How does this benefit my visitor?”
A word on navigation:
Remember that website traffic doesn’t always come directly to your home page, visitors may land on a services or projects page. Always make sure there is clear navigation so people can find their way to the four most important pages of your website design.
Website design review:
At Kate Coote. we offer a complimentary website design review, there’s no obligation to engage us, and if we think your website is super smart, we’ll tell you exactly that! Get in touch if you’d like to chat…
