Is your website copy letting you down? It could be time for a website copy review. As a digital marketer and copywriter based in West Sussex, I know that your website copy is the unsung hero of your online presence.
Sadly, it’s fair to say that most business owners and key decision-makers don’t give the words on a web page the love and attention they deserve. There are lots of reasons for this, but a couple of the most common are:
- Your original website was built on a shoestring and you wrote the copy yourself.
If this is the case, it’s definitely time for a website copy review. As a business owner or manager it’s difficult to distance yourself enough to write effectively about the work you do. This is especially true of your website’s ‘About’ page. It’s one of the most visited pages on any website so it needs to shine centre stage! It’s really difficult to write about oneself. If you only have the budget to have one page rewritten professionally, make sure it’s this one. - You’ve been beguiled by flashy images and the latest design trends.
Yes, the look and feel of your website is important, but more so is functionality. The words on your website have a huge part to play in this. Not just because your website visitor needs to know within seconds of landing on your site what your value proposition is, but also because the search engines need to index and rank your site for you to get any traction in search results.
Three signs that you might need a website copy review:
You’re not getting enough leads:
A lack of leads could be down to poor copy. Alas, search engine optimisation is not a once in a lifetime job. As your business evolves, there’s a good chance that some key phrases and searches you want to be found for have changed.
If you feel your website isn’t getting as much traffic as you’d like, it could be time for a website copy review.
Potential clients and customers keep asking the same questions:
If your website is getting plenty of traffic, but you get constant calls and emails from potential clients asking similar questions, then they’re not getting the information they need upfront.
In this situation, it helps to have a fresh set of copywriter’s eyes on the scene. Someone outside the business can often interpret the items that are getting lost in translation.
The benefit of having a copywriter who is also a digital marketer is that I can help you lead a visitor to their destination, ensuring your calls to action are clear. So, you’ll have fewer calls and more conversions!
Your competitors have more clarity:
If you’ve checked out the competition (we all do it), and they are outshining you, it’s time for a website copy review.
Be honest with yourself about whether they appear more credible. Ask yourself whether they are answering the questions about your industry in a better way than you are. If they are, it’s time to up your game!
Are you ready for a website copy review? I can help. I’m based in West Sussex but work with clients worldwide.
