Website Content – The Importance of a Testimonial

Updating your website content is a task that is never finished.

If you’ve been following me on social media, you’ll know I advocate the importance of blogging to generate fresh, engaging, valuable website content for your visitors.

Other pages you need to consider carefully when creating your website content are your…

• Home page
• About page
• Contact page
• Blog/News page

I wrote a blog post that focuses purely on why these pages are important and offers tips for perfecting them… You can read it HERE.

Of course, there are other important elements in terms of website content to keep in mind. You need to create a natural path for visitors to follow, leading them to take the actions you would like them to.

But there’s another fundamental component of your website content that should not be overlooked, the all important testimonial.

In an age where consumers hold all the power, we no longer want to be “sold to”, a testimonial about your product or service or reviews from satisfied clients and customers are a great way to build your reputation and to show prospects that you are credible, dependable and an expert in your field, or that your product does exactly what it says on the packet.

Here are my top three tips for picking the correct customer testimonial to display as part of your website content.

1. Think quality, not quantity. Your website visitors are time poor, give them one great testimonial rather than ten mediocre ones. By “great” I mean one that clearly states what your product or service has done for your customer/client. It needs to be specific about what it has helped them achieve, what benefits you or your product has brought them
2. Keep it real. Never make testimonials up… Just like a knock off Louis Vuitton handbag, a fake is easy to spot. The best way to demonstrate the legitimacy of a testimonial is to include a name and photo of the person that offered the testimonial to you.
3. Place it where it matters. Don’t make your visitors sift through your website content to find a testimonial. Either display them in a header or footer that shows on every page of your website, or if you’re selling a particular product or service, place the customer testimonial next to that product or service.

I was thrilled to receive this testimonial from a very happy client, this week.

“The LinkedIn posts and blogs Kate has written for me are translating to real dollars, introducing me to a completely new market. I have just finished a half day training session with a group who had (unbeknownst to me) been following me on LinkedIn! They said “We’ve been sharing your blog posts everywhere!” Plus one of their colleagues contacted me separately for a 2 day in house training proposal. These clients are new to me. They are influential in what they do. Without Kate they would never have found me!”
Rosemary Killip, Director and Lead Learning and Development Consultant for Building Networks NZ Ltd.

If you would like me to help you get found online by increasing your digital profile, please contact me for your complimentary consultation. I work with clients throughout New Zealand and Internationally, so your initial consultation can be via Skype, telephone or face-to-face. Contact me HERE.