I know I’m a little late for Valentine’s Day, but it’s still February. So, in this post, I’m celebrating luuuurve! More importantly, I’m exploring how you can ensure that your website visitors fall in love with your site. I’ve got years of experience in digital marketing, I’m currently based close to Chichester, but work with clients around the world. Over the years I’ve spent in this ever-changing business, one thing has remained constant, an excellent user experience is really important for the success of your website. So, in this article, I’m going to explore five really simple tips to help you ensure your visitors have a ball using your website. You’ll be able to implement these tips in your website design simply and effectively.
Consider User Experience in your Website Design & Your Visitors will Fall in Love
1: Put an End to Pop-Ups:
I know they are commonly used in website design, but pop-ups are bad for user experience, especially when they aren’t easy to close. I have found top-bars more effective of late. But if you must use pop-ups please make sure your website visitors can easily get rid of them. Otherwise, they will simply leave your website altogether.
2: Load Time they’ll Love:
If your website is slow to load, your visitors will leave your site before you’ve had a chance to show them you care. One of the most common issues with page load time is image size. So, check the size of the images you’re using on your website.
3: Nice to Navigate:
Visitors want clarity and simplicity. So clear navigation and calls to action are an absolute must in good website design. Keeping your CTA buttons uniform throughout your site will make things easy for your visitors and they’ll love you for it!
4: Easy on the Eyes:
Remember that website visitors scan, rather than read. So, the way you format your website copy is important. Large blocks of text with no headings or bulleting to break it up is a real turn-off, you’re definitely not getting a second date! So, take a few moments to review your website copy. Make it more scannable by using sub-headings to separate paragraphs. If your paragraph is over 200 words, it’s almost certainly too long.
5: Concentrate on Content:
Ensuring that your content is useful to your website visitors is also part of the overall user experience. So, crafting a blog post that offers value-driven content that will solve a visitor’s problem or answer their questions is a really great place to start.
If you’re ready to discuss website design or digital marketing services, we’d love to talk. We’re based close to Chichester but work with clients worldwide.
Contact us HERE.
