At Kate Coote, our West Sussex-based business has been designing WordPress websites for decades. Clients often ask us whether website copywriting is more important than website design.
Of course, a website is the sum of many things. The images displayed will significantly impact a visitor’s first impressions. A website’s useability will determine whether your visitors stick around. But once a visitor has decided to grace you with their presence, it’s the words you use that will convince them to take action. And let’s not forget the importance of your website copywriting in terms of its search engine performance. Perfectly crafted copy is a defining factor in how prospects find you in the first instance.
Three reasons great website copywriting is essential.
Great copywriting can move you up the Google hit parade:
Over the last two years, consumers have learned to rely, more than ever, on online searches. Successive COVID lockdowns have meant we’ve shopped for everything from meal delivery boxes to loungewear and everything in between. Despite the reopening of the U.K., the convenience of online shopping has changed the consumer landscape permanently.
And even if you’re NOT selling products or services directly to your consumers online, you’re still looking for leads. And those leads are super savvy searchers!
Well-written website pages and articles will ensure that your business is the one people find when they search. Include key phrase search terms relevant to your niche and weave keywords into your copy. A professional copywriter (with digital experience) can ensure that these goals are met and that your content reads naturally, rather than looking like it’s been written with only search engines in mind.
Words = The window to your brand!
Your website copywriting should reflect your brand. Successful brands are consistent in their key messaging. They understand how important it is to choose words that reflect their core goals and beliefs.
But, sometimes, as a small to medium business owner, you’re too close to the coalface to be able to capture that messaging concisely. That’s where a professional copywriter comes in.
A website is never done:
There’s a common misconception that once you’ve launched your website, the job is done. It’s not! You need to use that website that you’ve invested in. Consistently review your stats to discover where people drop off and review your website copywriting accordingly. Maybe, you need to add an FAQ page. Perhaps you’re not creating enough engaging content.
If you need help with website copywriting, let’s chat. You’d be surprised where a conversation can take you!
