Facebook has always loved rich media content. For many years a post with a video or image attached will have received more views than a straightforward status update. Well these days there’s a new kid on the block, and Facebook is giving that kid priority. So if you haven’t experimented yet, you should start thinking about how you can use Facebook Live for your business.
It’s easy to use. To start a live broadcast on your business page.
- Open the Facebook Pages App on your mobile device.
- Tap on the Live button at the top of your page.
- Write a description for your broadcast, if you wish to.
- Tap Go Live to begin your broadcast.
Here are 3 ways to use Facebook Live for your business.
- Promote your upcoming event, new product or new service – Introducing something brand new to your customers using a live video stream will allow you to generate all the excitement and pizazz you wish to. Don’t forget to include a call to action in your live video though. Tell people where they can go to buy tickets, purchase your new product or book your brand new service.
- Offer excellent customer service – It’s not just about broadcasting your message… Use Facebook Live to connect with your audience real time, and answer their questions about the products and services your business offers. Remember you may need to start this session off until the questions start coming in. So have a few frequently asked questions up your sleeve to start your live broadcast with.
- Do it with a friend – Or business partner, or happy customer, or employee! What I’m trying to say is that it’s sometimes easier to perform live when you have somebody else to bounce ideas and conversation with. You’re less likely to get stage fright if you’re just having a good old yarn.
A few dos and don’ts…
- Do use a tripod or selfie stick if you can.
- Do make sure you have a good connection.
- Do be clear about your calls to action… What do you want your audience to do once you have stopped streaming live?
- Do think about the length of your video. The longer you are live, the more reach you will get, but keep in mind that Facebook Live will automatically cut your broadcast after 90 minutes.
- Don’t worry too much about a few ums and ahs… It’s live! And shouldn’t be too scripted.
- Don’t be afraid to block trolls… Use blocking as a last resort, remember you are there to connect with your audience and handle comments and feedback, positive and negative, but never put up with abuse or bad language. You can block users in real time if necessary. Simply press and hold their comment and select “Block User.”
