Digital marketing used to be something that some businesses dabbled in. These days it’s an absolute necessity for growing your customer base.
With the growth of digital technologies it’s no wonder that some common digital marketing myths have evolved. Today I’m going to debunk just a few of the more common myths.
Myth #1: My business doesn’t need a website… I have Facebook!
While, it’s true that you can do a lot on Facebook. You can create content and events and display customer reviews. You can even sell products. But… Facebook belongs to Facebook! If recent events have told us anything, it’s that nothing is ever a certainty. While it’s unlikely that Facebook would disappear overnight, would your business survive if it did?
Myth #2: My business doesn’t need social media channels… I have a website!
Using the correct social media channels as part of your digital marketing strategy can have many business benefits. You can build stronger relationships with your customers by offering customer service through these channels and learning more about their needs and requirements. Done well, social media can increase your brand loyalty.
Myth #3: Google Adwords does the same job as Search Engine Optimisation.
Not so! I’m not a huge fan of Google Adwords, although I can see that they sometimes have their place when establishing new brands or products. But remember, as soon as you stop paying the money, all those listings will disappear. However, a carefully planned blogging schedule. Creating valuable content that solves your customers problems, and is also optimised for the search engines, will result in an organic list of results for the keyword searches you need to be found in.
Myth #4: It’s all about the numbers on social
It’s always better to have one engaged follower in place of ten followers who never share, like or comment on your post. When I discuss this with my clients, I find it helps to talk about a customer’s worth. Let’s say you own a restaurant and one day you have a regular customer walk through the door, as he does every week. He buys a three-course slap up meal for himself and his guest, a bottle of champagne and then leaves you a healthy tip. The next day you have twenty new customers grace your establishment, they’re just passing through town and they each buy a cup of coffee, nothing else… Which of those customers is more valuable to you? I think you’ll likely answer the former; this customer clearly loves your restaurant and the food you’re serving. They love your service and more importantly they’re going to tell their friends about you!
Myth #5: My website is complete.
A website is never finished! When was the last time you reviewed your website copy? If your business model, products or services have changed since your website was first designed, it’s important to update your website accordingly. I always advise clients that a website is never complete! If you own or owned a retail outlet, you would never leave your shop window unchanged for two or three years. And yet, all too often this is common practice with a website. At Kate Coote. we offer a complimentary website design review, there’s no obligation to engage us, and if we think your website is super smart, we’ll tell you exactly that!
Myth #6: I need to employ a permanent digital marketer.
Many small to medium business owners think that they’ll need to employ an in-house expert to be successful with a digital marketing strategy. But instead you could hire a consultant, at KateCoote. we can help you formulate a strategy and build your online audience. We’ll help you stand out from the crowd online. We can also help your existing team to use digital marketing effectively.
Get in touch if you’d like to chat.