• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

KateCoote.

Digital marketing specialists

  • Home
  • About
  • What We Do
  • Who We Work With
  • Contact Us
  • The Blog – For Tips & Updates

kate / 12th June 2018
Last updated on: June 14, 2018

Digital Marketing – 6 Myths Debunked

digital marketing mythsDigital marketing used to be something that some businesses dabbled in. These days it’s an absolute necessity for growing your customer base.

With the growth of digital technologies it’s no wonder that some common digital marketing myths have evolved. Today I’m going to debunk just a few of the more common myths.

  • Myth #1: My business doesn’t need a website… I have Facebook!

    While, it’s true that you can do a lot on Facebook. You can create content and events and display customer reviews. You can even sell products. But… Facebook belongs to Facebook! If recent events have told us anything, it’s that nothing is ever a certainty. While it’s unlikely that Facebook would disappear overnight, would your business survive if it did?

  • Myth #2: My business doesn’t need social media channels… I have a website!

    Using the correct social media channels as part of your digital marketing strategy can have many business benefits. You can build stronger relationships with your customers by offering customer service through these channels and learning more about their needs and requirements. Done well, social media can increase your brand loyalty.

  • Myth #3: Google Adwords does the same job as Search Engine Optimisation.

    Not so! I’m not a huge fan of Google Adwords, although I can see that they sometimes have their place when establishing new brands or products. But remember, as soon as you stop paying the money, all those listings will disappear. However, a carefully planned blogging schedule. Creating valuable content that solves your customers problems, and is also optimised for the search engines, will result in an organic list of results for the keyword searches you need to be found in.

  • Myth #4: It’s all about the numbers on social

    It’s always better to have one engaged follower in place of ten followers who never share, like or comment on your post. When I discuss this with my clients, I find it helps to talk about a customer’s worth. Let’s say you own a restaurant and one day you have a regular customer walk through the door, as he does every week.  He buys a three-course slap up meal for himself and his guest, a bottle of champagne and then leaves you a healthy tip. The next day you have twenty new customers grace your establishment, they’re just passing through town and they each buy a cup of coffee, nothing else… Which of those customers is more valuable to you? I think you’ll likely answer the former; this customer clearly loves your restaurant and the food you’re serving. They love your service and more importantly they’re going to tell their friends about you!

  • Myth #5: My website is complete.

    A website is never finished! When was the last time you reviewed your website copy? If your business model, products or services have changed since your website was first designed, it’s important to update your website accordingly. I always advise clients that a website is never complete! If you own or owned a retail outlet, you would never leave your shop window unchanged for two or three years. And yet, all too often this is common practice with a website. At Kate Coote. we offer a complimentary website design review, there’s no obligation to engage us, and if we think your website is super smart, we’ll tell you exactly that!

  • Myth #6: I need to employ a permanent digital marketer.

    Many small to medium business owners think that they’ll need to employ an in-house expert to be successful with a digital marketing strategy. But instead you could hire a consultant, at KateCoote. we can help you formulate a strategy and build your online audience. We’ll help you stand out from the crowd online. We can also help your existing team to use digital marketing effectively.


Get in touch if you’d like to chat.

 

Filed Under: Digital Marketing

Sign Up for News

Businesses who blog receive 97% more links to their website. Think you have nothing to write about? Subscribe to my newsletter and let me send you 10 Top Tips to Inspire your Creativity.
  • You're subscribing to the KateCoote. newsletter. We won't spam you, but we will send you some juicy titbits that will help you market your business online. You can also unsubscribe anytime, but we don't think you'll want to!
  • This field is for validation purposes and should be left unchanged.

Primary Sidebar

Categories

Recent Posts

  • Developing Your Content Marketing Calendar
  • 5 tips to help you to get more website visitors
  • Content marketing – Three Cs to perfect yours…
  • Five ways to instantly improve your website home page
  • Business blogging tools to help you craft content

Footer

Hey! Let’s get social…

  • Facebook
  • Instagram
  • LinkedIn

Contact Kate


e: Send me an email

m: +44 (0)757 644 6344

Terms and Policies


Privacy & Cookies Policy
General Terms & Conditions
Hosting/Domain Name Terms & Conditions

Copyright KateCoote. © · Client Area

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. Opting out of some of these cookies may affect your browsing experience.


View our Cookie & Privacy Policy page here

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. Opting out of some of these cookies may affect your browsing experience.


View our Cookie & Privacy Policy page here

Necessary
Always Enabled
CookieDescription
__cfduidThis cookie is set by CloudFare and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not a user has consented to the use of cookies. It does not store any personal data.
Analytics
CookieDescription
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
Performance
CookieDescription
_gatThis cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.
Save & Accept