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kate / 25th March 2017
Last updated on: March 25, 2017

Copywriting tips for Chichester businesses and beyond… Your about page.

Since I’ve relocated to Chichester, I’ve been asked by several new clients to rewrite their about page. So I thought I’d share with you some copywriting tips, for what is definitely one of the most visited pages on your website; the about page!

So in no particular order here are my three top copywriting tips for your about page.

  1. It’s not about you – A well crafted about page is actually about your customer, so it’s important to put yourselves in their shoes. When they visit your about page, they will be looking for a clue that you have been where they are now. It’s what qualifies you, and it gives your visitors the confidence to trust you.
    copywriting chichester about page
  2. Let’s get hitched – Yes, I’m talking engagement. The best way I know to engage your audience is to be yourself. So ditch the stilted, stiff upper lip, and write your about page as if you were catching up over a coffee, (or a G & T 😉). By writing conversationally, you’ll connect more easily with your future clients, again it gives them the confidence to trust you.
    copywriting chichester about page
  3. Tell a story – Storytelling is not a new concept! In the middle ages the troubadours and minstrels were honoured as members of royal courts, so great was their art; and who doesn’t love Jackanory? So open up and give a little of yourself. This will help you make a strong emotional connection with your audience and you will build trust and credibility.
    copywriting chichester about page

Have you noticed a common theme in my top three tips? It’s all about trust. So here’s a final tip… Always, always have a photo of yourself or your company team on your about page. You can kill it with the copywriting, but all that can unravel if you don’t include a photo. People want to do business with people, and not nameless, faceless people, but in the words of R.E.M. … Shiny, happy, people!

Here’s my about page. If you’d like to meet with me to find out how I can help you with your digital presence, or even rewrite your about page, please give me a call. I’m based in Chichester, but happy to Skype if you’re not local.

Filed Under: Copywriting

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