As a brand or business it has never been more important to utilise content marketing. However, what’s more important is the fact that your content can’t just be any old post, status update or article. Whatever content you craft needs to resonate with your consumers to such a degree that they read it, they share it and they come back for more.
The great thing about marketing your business online is that it increases your opportunities to reach many more customers; the down side of course is that it also opens your business up to many more potential competitors as well… So how do you stand out from the crowd and reach your audience in an ever increasing online market place?
One way that you can help yourself is to keep in mind the three Cs for effective content marketing.
- Clarity – Every business and organisation I’ve ever worked with has, to a degree, developed their own language. Jargon and acronyms abound in any industry. When you communicate with your customer it’s important that you speak their language, and not yours.
- Consistency – Does every post, status update or article that you produce online ally with your company’s key messages? Consistency is your key to building trust and credibility with your customers. But consistency is equally important in terms of the regularity and type of content you post. To build a truly engaged audience, (and to satisfy our friend Mr Google), you cannot dip in and out of content marketing. You need to commit to producing valuable advice and articles for your customers on a regular basis.
- Community – Your content will count for nothing, unless you can generate action within your online community. I’m talking about a like, a share, a retweet, a comment… So how do you build your community? Well, one of the most important things is to acknowledge their efforts when they take an action on content you’ve produced. Remember that social media only thrives when you and your audience are actually social…
Having crafted content for many businesses, I’ve become a semi-professional in lots of different industries from catering to building law! I’ve learned to identify and question industry jargon, and my customers (the businesses I work with) have seen this as a clear benefit. I can help you create content that will clearly speak to your customers. I’ll develop a content schedule for you so that when you get busy doing the things you do best, I can work on the consistency of your messaging. Let me help you build your online community, contact me HERE.
