Content marketing is not just about creating great content, it’s also about ensuring that your well crafted content gets shared.
With more and more of your competitors online, content marketing has been dialled up a notch, and you need to work harder to get noticed, and even harder to get shared.
With every piece of content you create ask yourself this question… Does this post/tweet/status update/blog/vlog or podcast inspire, educate or entertain? If you can answer yes to that question, you’re half way there, but to help you achieve more in your content marketing campaigns, I’ve popped together a list of 7 top tips to increase shareability…
- Make it easy for people – This is back to basics stuff, but make sure that you install a social sharing widget on your blog or website.
- Don’t be a “Negative Nelly” – Generally your audience will respond to and share positive content rather than negative content. See how I called this article “7 tips for shareability”, rather than “7 reasons why people aren’t sharing your content”… It’s just more inspiring.
- Use great imagery – A picture paints a thousand words, and visuals should be a cornerstone of your content marketing strategy. Whether you take your own photos, or use stock imagery sources, ensure that your visual content fits with your brand story.
- Write stonking headlines – Grab attention from the get go, remember that 80 per cent of your audience won’t get past your headline. Check out this article I wrote on CopyKate, all about how to craft a stonking headline.
- Share and share a like – It’s part of the content marketing Karma code… Give and you will receive… People are more likely to share your content if you share theirs.
- Drop some names – Remember to tag other businesses in your social media updates if your content is relevant to them.
- Pretty please – Sometimes all you have to do is ask. It’s not cool to ask for a share or a retweet all the time, but on occasion there’s nothing wrong with a simple request that says “If you found this interesting or helpful please share with your friends”.
On that note… If you found this article interesting or helpful please share with your friends, you’ll find some handy little social share icons at the bottom of the page, thanks!