• Skip to main content
  • Skip to footer
  • HOME
  • ABOUT
  • HOW WE HELP
KateCoote.
  • CONTACT ME
  • ARTICLES & INSPO
  • HOME
  • ABOUT
  • HOW WE HELP
KateCoote.

KateCoote.

Digital marketing specialists

  • CONTACT ME
  • ARTICLES & INSPO

Blog    Blogging    Content Marketing    Digital Marketing    Engagement    Facebook    Images    Instagram    LinkedIn    Marketing    Social Media    Twitter

Content Marketing – 7 tips for shareability.

kate
24th October 2015

Content MarketingContent marketing is not just about creating great content, it’s also about ensuring that your well crafted content gets shared.

With more and more of your competitors online, content marketing has been dialled up a notch, and you need to work harder to get noticed, and even harder to get shared.

With every piece of content you create ask yourself this question… Does this post/tweet/status update/blog/vlog or podcast inspire, educate or entertain? If you can answer yes to that question, you’re half way there, but to help you achieve more in your content marketing campaigns, I’ve popped together a list of 7 top tips to increase shareability…

  1. Make it easy for people – This is back to basics stuff, but make sure that you install a social sharing widget on your blog or website.
  2. Don’t be a “Negative Nelly” – Generally your audience will respond to and share positive content rather than negative content. See how I called this article “7 tips for shareability”, rather than “7 reasons why people aren’t sharing your content”… It’s just more inspiring.
  3. Use great imagery – A picture paints a thousand words, and visuals should be a cornerstone of your content marketing strategy. Whether you take your own photos, or use stock imagery sources, ensure that your visual content fits with your brand story.
  4. Write stonking headlines – Grab attention from the get go, remember that 80 per cent of your audience won’t get past your headline. Check out this article I wrote on CopyKate, all about how to craft a stonking headline.
  5. Share and share a like – It’s part of the content marketing Karma code… Give and you will receive… People are more likely to share your content if you share theirs.
  6. Drop some names – Remember to tag other businesses in your social media updates if your content is relevant to them.
  7. Pretty please – Sometimes all you have to do is ask. It’s not cool to ask for a share or a retweet all the time, but on occasion there’s nothing wrong with a simple request that says “If you found this interesting or helpful please share with your friends”.

On that note… If you found this article interesting or helpful please share with your friends, you’ll find some handy little social share icons at the bottom of the page, thanks!

 

« Previous Post
Brand Identity - 3 reasons to become a storyteller
Next Post »
Email Marketing - 5 tips to build your list.

Sign Up for News

Businesses who blog receive 97% more links to their website. Think you have nothing to write about? Subscribe to my newsletter and let me send you 10 Top Tips to Inspire your Creativity.

  • You're subscribing to the KateCoote. newsletter. We won't spam you, but we will send you some juicy titbits that will help you market your business online. You can also unsubscribe anytime, but we don't think you'll want to!
  • This field is for validation purposes and should be left unchanged.

Footer

  • HOME
  • ABOUT
  • HOW WE HELP
  • Facebook
  • Instagram
  • LinkedIn

  • CONTACT ME
  • ARTICLES & INSPO

Copyright KateCoote. © 2023 · Client Area

Privacy & Cookies | General Terms | Hosting/Domain Terms
Visit my dedicated copywriting website COPY KATE