Native video... What exactly is that? In terms of digital marketing video content has been on the up and up for some time. You Tube was founded ten years ago, but it's no longer the only kid on the block. Native video is the term used to describe videos that are uploaded to or created on social networks and played in-feed. We already know that Facebook is favouring native video clips to You Tube …
Content Marketing – 7 tips for shareability.
Content marketing is not just about creating great content, it's also about ensuring that your well crafted content gets shared. With more and more of your competitors online, content marketing has been dialled up a notch, and you need to work harder to get noticed, and even harder to get shared. With every piece of content you create ask yourself this question... Does this post/tweet/status …
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Digital Marketing – The Sum of Many Things
There's a popular misconception that a website, a scattering of social channels and a database of customers makes for a digital strategy. Whilst it's true that all those channels need to be in place, effective digital marketing is about making them all work together. With that in mind, I thought I'd pop together a few tips to guide you in how to do exactly that... Your Website: Can your website …
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