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kate / 24th October 2015

Content Marketing – 7 tips for shareability.

Content marketing is not just about creating great content, it's also about ensuring that your well crafted content gets shared. With more and more of your competitors online, content marketing has been dialled up a notch, and you need to work harder to get noticed, and even harder to get shared. With every piece of content you create ask yourself this question... Does this post/tweet/status …

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kate / 13th June 2015

Content Marketing – The importance of your images

  Last weekend an image popped up on my Facebook feed, and I immediately shared it..... It seems I wasn't alone... The Strand Cakery a small business in Cornwall, (UK), must be pleased... As at 13th June, 43,771 people have shared the image of their cupcake bouquet. It just goes to show that you don't have to be an enormous company with a huge advertising budget to get phenomenal reach with …

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kate / 30th April 2011

Website Images

Of the five senses, only sight is used when your visitors come to your website and you have seconds to engage with them or they will click the mouse and move on. As you are selling them the content and not the website design, it's crucial that the layout works visually and ergonomically but doesn't detract or distract from the sites primary goal. So what makes an interesting site? Other than …

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