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Digital Marketing

building customer confidence through website content

kate / 24th August 2020

Build Customer Confidence through Website Content

In last week's article, I wrote about the number of businesses that have taken their products and services online since March this year. This has resulted in some stiff competition for search engine rankings. But making it onto the front page for your chosen search term is just the start of it. Once people have found you, you need to ensure they follow through on the 'Call to Action' you have …

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marketing mistakes

Colin / 5th May 2020

Marketing Mistakes + How to avoid them – COVID-19

At Kate Coote, we've been in the business of marketing a long time. While we usually like to post about the positive effects of successful marketing, there comes a time when one needs to discuss the flipside. COVID-19 has been a real game-changer in business. It's affected everyone from the small stay at home businesses right through to large corporates. When trying to navigate sudden and economic …

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digital marketing services finding the right partner

Colin / 29th April 2020

Choosing the right partner for digital marketing services

At Kate Coote we've been offering digital marketing services for a long time... Well over a decade ago, Kate attended the very first TweetUp in Auckland. So, as you can imagine we've seen some changes in our industry over time. One thing that has remained constant in the business we love is that it's always been populated by a high number of self-proclaimed 'digital marketing experts'. And while …

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  • Build Customer Confidence through Website Content
  • So… You’ve had a website upgrade… What now?
  • Marketing Mistakes + How to avoid them – COVID-19
  • Choosing the right partner for digital marketing services
  • Content marketing benefits during the Coronavirus crisis

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