Digital marketing specialists
In last week's article, I wrote about the number of businesses that have taken their products and services online since March this year. This has resulted in some stiff competition for search engine rankings. But making it onto the front page for your chosen search term is just the start of it. Once people have found you, you need to ensure they follow through on the 'Call to Action' you have …
[Read more...] about Build Customer Confidence through Website Content
The global pandemic has forced us all to rethink the way we do business. Sometime in March or early April, you probably took a long hard look at your online presence. Perhaps you were pleased with what you saw, or maybe you grimaced. Since then, you might have had a website upgrade. Or you could even have invested in your very first website. Your established client base was no doubt elated that …
[Read more...] about So… You’ve had a website upgrade… What now?
At Kate Coote, we've been in the business of marketing a long time. While we usually like to post about the positive effects of successful marketing, there comes a time when one needs to discuss the flipside. COVID-19 has been a real game-changer in business. It's affected everyone from the small stay at home businesses right through to large corporates. When trying to navigate sudden and economic …
[Read more...] about Marketing Mistakes + How to avoid them – COVID-19
