I’m a digital marketer based close to Chichester but work with clients both nationally and internationally. No matter where my clients are based, many often ask why their website isn’t performing when they are adding new content regularly. But increased traffic from fresh content isn’t always a foregone conclusion. Of course, you need to consider the search engines in any content strategy. But more importantly, you need to ask yourself whether you are blog writing for your audience. The key lies in engagement and shareability. Read on to discover my top tips to help your audience fall in ❤️ with you… Come on… I had to throw a heart in there; it’s almost Valentine’s Day!
Blog Writing for your Audience – Some Top Tips:
What do your clients want to know?
Make a list of the questions your clients ask you regularly about your products or services. After all, you can bet your bottom 💵 that for every client asking you that question face-to-face (remember those days…) many others are trying to find the answer on your website. So, by writing a blog post that answers their most frequently asked questions, you are really speaking to your audience.
It’s always about them… Not you:
Now, because the blog/post page on any website is often referred to as the ‘News’ page, there is a common misconception that this is the place to share your… Well, news! And, of course, it can be. Launching a new product or service? Why wouldn’t you share it in your monthly blog writing plan? Except, of course, the posts that really get read and shared are the value-driven articles. The ones that help your customers do something for themselves or those that offer tips and advice. So, whenever you add fresh content to your website, ask yourself one question, ‘What’s in it for my audience?’
If you are launching a new product or service, you can still post about it, but think of the problem it solves for your reader. Consider how it will make their lives better and make that the focus of your article.
Most importantly, of all write helpful articles that give information away. Articles that inspire or improve your reader’s life, relationships, business or other… These are the posts that your audience are most likely to share.
Get clever with keywords:
You know keywords are important for the search engines but remember they are also important for your audience. After all, they are the ones doing the searching. So keyword research should be part of your blog writing plan.
There are many tools out there that will help you with keyword research; some are chargeable, and like everything in life, you generally get what you pay for. But one of the most overlooked free keyword search tools is Google itself! Type the keyword you think you want to be found for into your Google search bar and it will bring up a list of other suggested searches. These are often phrases that your audience may have been looking for.
Consistency is key:
Finally, blog writing for your audience requires consistency. They’ve connected with your (Chichester or beyond) company or brand because they like what you do. So, be sure that everything you write aligns with your key messages and the reason they fell in love with you in the first place!
Don’t have the time to write carefully crafted blog articles that will engage your audience while also cementing your brand and key messages? I can help. I’m based close to Chichester in the U.K. but work with clients worldwide. Contact me HERE.
