If you’re trying to build your digital presence, one of the most valuable things you can do (if you haven’t already) is begin writing a blog.
I find that when I talk with clients about this marketing concept, they’re often put off by the term “blogging”; but when I suggest they incorporate a “Latest News” page into their website design, they are much happier with the idea.
The word “blog”, is a truncated version of the expression “weblog”. Blogs have come a long way since the late ’90s when weblogs were primarily used by individuals as a kind of online diary. These days we’re used to seeing multi author blogs, together with corporate, business and organisational blogs. Some of the world’s biggest websites, (as well as this little one), are built using WordPress, which is essentially a blogging platform.
Incorporating regular blog posts into your digital marketing plan is a sure fire way to generate website traffic and increase leads from prospective clients and customers, and today I want to share with you three words never to use on your blog…
I’m going to get to these, I promise, but first let’s take a look at some of the reasons you should be using a blog as part of your digital marketing strategy.
- It’s no secret that search engines (aka Mr Google) love fresh content. If you are producing frequently updated and search engine optimised blog posts you will steadily boost your website’s search engine ranking.
- When you start creating valuable, informative content of your own and share via your social media channels, you’re providing a service. This is the number one thing you can do to gain a high-quality following on your chosen social platforms. It’s all very well sharing links and resources from others, but do you ever remember the tribute bands and cover versions? Aim to be number one with an original!
- Sharing this valuable content (and it must be truly valuable; not a sales pitch!) via your social channels and email marketing programme and encouraging your visitors to do the same, will undoubtedly increase the inbound links to your website, another thing that our good friend Mr Google is particularly fond of.
Now, before we get to the fourth benefit of blogging that I’m going to share with you today, I want to get to the title of this blog post…. Here are the three words I want you to avoid using at all costs within your blog…
- Ramblings, or
- Any similar words that suggest you’re not writing with authority, because…
Blogging is the perfect way to demonstrate your expertise in a subject, allowing you to establish yourself as the go-to authority in your field. You become a problem solver, and gain the trust and confidence of your visitors and readers. People will speak highly of you and recommend you. If you are able to build your authority successfully, you will without doubt become the go-to resource for your market.
So if you have these words in your blog description or any of your posts, please change them now, to reflect the authority and knowledge you undoubtedly have in your business field. If you haven’t started a blog as yet, and need help setting one up or establishing a content marketing strategy, please get in touch!