In a world where content is king, blogging is definitely queen!
If you like learning via video then watch the video below this post, otherwise read on…
As an aside, I’ve shared this message on the importance of blogging before, but sometimes things just need reinforcing! Here’s a link to all my posts to date on on the subject.
Here are three reasons you should be blogging…
- Blogging helps drive traffic to your website – Fresh content is super important to Mr G. Every time Google crawls your website it looks for content it hasn’t seen before. If it can’t find any it might wait a while before visiting you again. But if it does find fresh content it’ll be knocking on your door again sooner. Regular indexing of your website will get you closer to the coveted #1 spot.
- Blogging establishes your authority – Writing an informative blog post that will help your clients and customers, or answer their questions, is one of the best ways to showcase your knowledge and skill set, so you become an influencer in your industry or business.
- Blogging saves you time – A well crafted blog post can be reused and recycled through your social channels or via email marketing. A listicle* blog post can be used to create social status updates for several days.
If you’re not sure where to begin with creating content for your business, call me! I can help you come up with ideas for subject matter, create a content calendar or even write your blog articles for you!
noun: listicle; plural noun: listicles
An article on the Internet presented in the form of a numbered or bullet-pointed list.
Here’s the video…
3 Reasons You Should Be Blogging!